Beyond Traditional Newspaper Advertisement: Leveraging Facebook-Targeted Advertisement to Recruit Long-Term Smokers for Research

Characterizing Awareness of Schizophrenia Among Facebook Users by Leveraging Facebook Advertisement Estimates

BACKGROUND Schizophrenia is a rare but devastating condition, affecting about 1% of the world's population and resulting in about 2% of the US health care expenditure. Major impediments to appropriate and timely care include misconceptions, high levels of stigma, and lack of public awareness. Facebook offers novel opportunities to understand public awareness and information access related to sc...

civil liability for false advertisement

today advertisement is an important part of all businesses. using false information in these advertisements are always targeting consumers and rival traders. no doubt in these circumstances consumers need to be protected, however, it is not clear what kind of support and protection can be afforded for consumers and how they can be compensated? can they terminate the contract, or they have to ke...

Investigation of Advertisement Strategies Regarded to Iran's Pistachio

Iran is the first producer and exporter of Pistachio in the world. The research is on codification of advertisement strategies in coherence with the export of pistachio in Kerman province by SWOT model. Objectives of the research were determining the most important advertisement strengths, weaknesses, opportunities and threats of Kerman exporting pistachio and proposing appropriate strategies. ...

Factor Modeling for Advertisement Targeting

We adapt a probabilistic latent variable model, namely GaP (Gamma-Poisson) [6], to ad targeting in the contexts of sponsored search (SS) and behaviorally targeted (BT) display advertising. We also approach the important problem of ad positional bias by formulating a one-latent-dimension GaP factorization. Learning from click-through data is intrinsically large scale, even more so for ads. We sc...

Adaptive Targeting for Online Advertisement